This is how we talk about our brands

 LE TOUR DE FRANKIE

Le Tour de Frankie, also known as El Infierno del Sur (The Hell of the South), is one of the most demanding ultracycling races in Mexico. Covering approximately 800 km from Mexico City to Puerto Escondido, it accumulates more than 13,000 meters of elevation gain. The event is raced in self-supported gravel format, requiring participants to manage their own supplies and strategy. It brings together national and international cyclists who face varied terrains, extreme weather, and long hours of pedaling. Its toughness and beauty have made it a benchmark for ultracycling in Latin America.

Evo Distribution was part of the 2025 edition through Orbea, Cush Core, Stan's, and Evo Gallery.

ZAPOPAN GRAVEL

The Zapopan Gravel has established itself as one of the most relevant competitions in western Mexico, bringing together hundreds of cyclists in the Bosque La Primavera under the organization of the Zapopan Government.

Its 30, 60, and 90 km formats promote gravel riding for both amateurs and elite athletes, supported by an attractive prize purse and strong media coverage. More than just a race, it stands as a landmark event for regional cycling, strengthening sports culture and positioning Zapopan as a national reference in this discipline.

 SHIMANO FEST

Shimano Fest is a free cycling festival open to the public, held in various cities across Latin America, including Mexico. The event brings together cycling enthusiasts and professionals to enjoy activities such as MTB, gravel, short track, road, and kids’ races. It also offers bike demo zones, workshops, talks, and exhibitions from leading cycling brands.

Universidad Anáhuac Querétaro has hosted recent editions, collaborating in its organization and promotion. Brands such as Orbea México, through Evo Distribution, have participated as exhibitors, showcasing their commitment to cycling development in the country.